The Buffalo Creative
aka Lauren Spoth
The Buffalo Creative was founded by Lauren Spoth in December of 2018. Lauren is also the Creative Marketing Director at Step Out Buffalo and has helped the company organically grow their Instagram presence by over 85,000 followers and counting.
Lauren studied photography, graphic design, advertising, public relations, marketing, behavioral psychology, and social media throughout her undergraduate and graduate careers at the Rochester Institute of Technology.
Over the past 8 years, Lauren has spent significant time in the WNY marketing scene, spending the bulk of this time creating content for & managing Step Out Buffalo's social channels and researching, creating content for, & managing local businesses across all industries' Instagram pages through The Buffalo Creative.